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How does Hailoo Advertising Work?
Hailoo advertising allows you to display targeted ads on our website. Your ads are associated with certain keywords which you choose in advance. These keywords should be related to the products or services you sell. Hailoo advertising works on a cost-per-click billing structure. When a potential customer searches for any of your chosen keywords using our search engine, your ad may appear on the search results page. If your ad is clicked, your account is billed for the cost of the click. This ensures that you only spend money when someone actually clicks on your ad.
Our advertising system lets you efficiently organize and manage multiple ads, or groups of ads. We also let you keep track of important statistics such as how many times your ad has been clicked and what costs you've accrued over a specified time period. You can alter the settings of your ad campaign any time you like. You have the option to create, delete, or modify your ads, and schedule your ads to run at specific times or days of the week.
What are the advantages of advertising with Hailoo?
Hailoo search services are used throughout the Middle East and the world at large. As the Middle East is experiencing a rapid growth in e-commerce, companies from all over the globe are looking to expand into the Arab world. Our user-base consists primarily of Middle Eastern or Arabic Internet users. Hailoo search is the ideal economic gateway between the Middle East and the world. Our advertising program will instantly give you access to a large Middle Eastern audience, allowing you to expand your business into the Middle East while staying within your specified budget.
I don't speak Arabic. Can Hailoo help me target my ads to an Arabic audience?
Of course we can. Our advertising system operates bilingually, so you can manage both English and Arabic ads. We treat keywords as concepts, rather than words. An Arabic-speaking Internet user doesn't need to read or type in English to see your ad. A search for an Arabic word which translates into one of your keywords is just as likely to trigger your ad as a search for the keyword itself. This means that you don't need to create two separate sets of keywords to reach both English and Arabic speaking customers.
Furthermore, Hailoo advertising gives you access to a host of translation and localization services. Our advertising specialists will assist you in translating your ads, and targeting a Middle Eastern audience.
What makes Hailoo Advertising different from other online advertising networks?
The short answer is: almost everything. Our goal is to provide the most effective, flexible, advertising service possible. There are no contracts, no hidden fees, and no obligations. We give you full control over your campaign, and offer you a host of useful tools to help you target your intended audience. Unlike traditional banner ads or flash ads, advertisements on our website do not appear randomly. They will only appear when someone specifically searches for words relating to what you sell. This increases the chance of an interested customer finding your product or service, and decreases the chance of an uninterested person wasting your money by clicking on your ad.
Furthermore, with Hailoo Advertising services, you'll be able to:
- Instantly access the Middle Eastern market
- Easily create and modify your ad campaigns
- Schedule your ad campaigns for certain times
- Fully control how much you spend and when you spend it
- Cancel or suspend your account at any time, for any reason
Will I be charged every time one of my ads is clicked?
Yes. Whenever someone clicks on your ad, you'll be charged an amount corresponding to the cost-per-click value of the keyword which triggered the ad.
What if the same person clicks my ad many times in a row?
Our system takes steps to help ensure that you are only billed for legitimate clicks. While we can't prevent all invalid clicks, we do keep track of who clicks on your ad to ensure that only first clicks register with our billing system.
How much does it cost to advertise with Hailoo?
Hailoo pricing options are extremely flexible. There's no minimum spending requirement beyond a one-time startup fee. Once your account is activated, you are in complete control of how much you spend. The amount you spend depends on the budget you set and the cost-per-click of the keywords you specify.
Our advertising system ensures that:
- You specify how much you're willing to pay per click
- You only pay when somebody clicks your ad
To help get you started, try using our Keyword Cost Tool. This will help you choose keywords that are right for your budget.
Am I under any contractual obligation once I sign up with Hailoo Advertising?
No. Absolutely not. When you sign up with Hailoo advertising, you are in complete control of how much you spend and how you spend it. You can cancel any time you like, or pause your account indefinitely so no further charges are accrued.
How often will I be billed?
Because you only pay when someone clicks on your ad, you will not be billed in advance. Instead, we set an initial credit limit when you first activate your account. Each time someone clicks on your ad, the cost of that click will be credited to your account. When you reach your credit limit or after 30 days, (whichever comes first), our system will bill your credit card for the amount credited.
Initially, your credit limit will be set at $100 US, or the equivalent in your specified currency. Each time you reach your credit limit, the limit will be raised to an additional amount. Your credit limit will firstly be raised to $200 US, then $500 US, and finally $1000 US. Each time you reach your credit limit, or after 30 days (whichever comes first), you will be billed for the amount of clicks you received.
Whom should I contact if I have a billing question?
Answers to many common billing-related questions can be found here, in our help section. However, if you are unable to find the answer to a specific question, you can contact our billing department any time through our online contact form. One of our dedicated representatives will contact you as soon as possible with a solution to your problem.
Where can I get support?
Hailoo advertising services offers you unlimited online support, available any time at our help center. Here you'll be able to get your questions answered, or find out everything there is to know about Hailoo advertising, along with step-by-step instructions on how to manage your account.
If you have a specific question, you can email one of our advertising specialists. We do our best to make sure you receive quality support and low response time to questions submitted via email.
How long will it take for my ads to appear on Hailoo Search?
As soon as you create an ad campaign and activate your ads, they will appear almost instantly on our search results page.
How does Hailoo determine where and when my ads appear?
Your ad will usually appear on our search results page when someone searches for one of your pre-chosen keywords. Whether or not your ad appears for a particular search depends on a variety of factors:
Relevancy
Our advertising system works to deliver your ad in a highly targeted manner. This helps increase the chance of someone clicking on your ad who is interested in what you're selling, while decreasing the chance of disinterested persons clicking your ad and wasting your money. As such, we use a ranking system to decide when and where your ad appears.
Ad Ranking
Your ad is ranked based on the cost-per-click of the keywords you chose, as well as how relevant your ad is to what a potential customer is searching for. Well worded ads with concise, relevant text are more likely to be given a favorable ranking.
How can I get the most out of my ad campaign?
Hailoo rewards quality ads with better visibility and higher rankings. We offer many useful tools to help you improve your ad, or better target it for a certain audience. We also give you many cost-saving tips which will help you increase the effectiveness of your ad campaign without increasing your cost-per-click.
Where do my ads appear on Hailoo Search?
Your ads will appear in the column next to the primary search results on the search results page. This will be to the right of the search results on our English interface, and to the left of the search results on our Arabic interface. Here is an example of what a typical ad will look like:
Do I need to choose both English and Arabic keywords?
No, you don't. In fact, translation between English and Arabic is almost always seamless on Hailoo Search. This means if a user searches for a word in Arabic, your ad may appear if the search term translates into one of your chosen keywords. This will increase the scope of your advertising campaign and help you reach a larger segment of the Middle Eastern market. Of course, you also have the option to limit your ad campaign to a certain language.
What type of browser do I need to use Hailoo Advertising?
Hailoo advertising takes advantage of many advanced features, therefore you'll need a relatively modern browser. We recommend using Internet Explorer 6.0 or higher, Netscape 7.0 or higher, or Mozilla Firefox. You will need to enable Javascript and cookies for Hailoo Advertising to function properly.
Glossary:
Campaign – A campaign is a collection of one or more ad groups. Campaigns have certain properties such as a daily budget and scheduling options. All groups in a campaign share the properties of the campaign.
Ad Group – An ad group is part of an ad campaign. A group consists of one or more ads. Each ad group is associated with a set of keywords. Every ad in the ad group shares this set of keywords.
Ad – An ad is considered an individual advertisement consisting of a title, descriptive text blurb, and a link to your website. Ads are contained within ad groups. Ads in an ad group share the same set of keywords. However, individual ads can also have their own specific keywords as well.
Keyword – A keyword is a word you choose for a certain ad or ad group. Every time someone searches for this keyword on Hailoo search, your ad may appear. Keywords also determine the cost-per-click of your ad.
Maximum Cost-Per-Click – This means the maximum amount you're willing to pay each time a certain ad is clicked. The higher your maximum cost-per-click, the more likely it is your ad will be given better positioning when it appears.
Views – The number of times your ad has appeared on a search results page, regardless of how many times it has been clicked.
Click Rate – Click rate is a percentage value indicating the number of times your ad was clicked relative to the number of times it actually appeared. A click rate of 50% would indicate that your ad was clicked approximately half the times it appeared.
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