The sea of information we call the Internet is unfathomably vast and chaotic. And yet, within this arbitrary mass of accumulated data there are ideas, facts, truths and untruths which are useful or interesting. In our endeavor to organize this information and present it to the world in a systematic, orderly manner, we promise to adhere to a set of core values which guides our business practices and shapes the way we pursue our vision of the perfect search engine.

First and foremost, our mission is to bring information to those who are looking for it. It is this essential purpose that drives our engineers and our administration. This is why you will never find anything to impede your search for knowledge on our website. There are no obtrusive banners, no pop-up ads, nothing between you and the information you seek.

Secondly, we are committed to serving the Middle East. Internet usage in the Middle East has increased dramatically since the beginning of the 21st century, and it continues to grow at astounding rates. Volumes of information are emerging from the Arab World in the form of published webpages and other online documents. Before Hailoo, this information was inadequately organized and often difficult to access. It is Hailoo's mission to keep up with the ever-increasing volume of information produced in the Middle East, and present it to the world in an accessible format.

Finally, we strive to uphold a strict code of ethics as we grow. Hailoo generates revenue by allowing advertisers to run targeted ad campaigns on our website. Yet we do not allow anyone to purchase placement in our search results, nor do we give preferential treatment to any particular webpage. The information in our database is organized objectively by impersonal, pre-programmed algorithms, ensuring that websites are ranked by their true relevance as determined by our system, and not by any human agenda.